Volvo Intros EX30 Small Premium SUV with MSRP Like ICE SUV with Low Carbon Footprint Interior Made from Jeans

Jan 27, 2024

As a small SUV that does big Volvo things, the new fully electric Volvo EX30 is designed to be as safe as you’d expect from Volvo. It is designed to have the smallest CO2 footprint of any Volvo car to date, and to make people's lives safer, more convenient, and more enjoyable through cutting-edge technology and Scandinavian design.

In an unboxing video Jim Rowan, CEO at Volvo Cars show how small is the next big thing.

Revealed to the world today in Milan, Italy and available for pre-order now in the US, the EX30.

What's more, the attractive pricing of the EX30 – which starts at $34,950 MSRP in the US – means customers get a premium all-electric SUV for a similar price to an internal combustion engine-powered equivalent.

"The fully electric EX30 might be our smallest ever SUV, but it's a big deal for our customers and a big deal for us as a company," said Jim Rowan, our chief executive. "We like to say the EX30 is small yet mighty, because it delivers on everything you’d want from a Volvo but in a smaller package. Like any Volvo, it's an outstanding product which is safe and designed around people and their needs."

The EX30 embodies all Volvo design values in a smaller format. A long wheelbase, large wheels and equal overhangs bring balance and refinement to the exterior. It's distinctly electric, with a confident face, closed shield and a digital rendition of the Thor's Hammer headlights. Five vibrant exterior colors, from stylish Cloud Blue to bright and expressive Moss Yellow – the latter inspired by lichen growing on rocks along the Swedish west coast – give it character and personality.

Battery tech that suits your needs

First of all, there's no such thing as simply ‘a battery’ when Instead, Volvo is giving you the freedom to choose the technology that best suits your needs, offering the EX30 with two powertrain options.

If you prefer to maximize range, the Single Motor Extended Range variant with an NMC extended-range battery is your EX30 of choice. The NMC battery features lithium, nickel, manganese, and cobalt, and produces its energy efficiently. This single-motor, extended range option gives you an estimated range of 275* miles between charges.

Finally, if performance is your priority, pick the Twin Motor Performance variant in which we pair the NMC battery with an additional second e-motor. This all-wheel drive variant of the EX30 provides 422 hp and takes you from 0-60 mph in 3.4 seconds – it's officially our fastest-accelerating car ever!

Another thing the EX30 does fast is charging. The extended-range Twin Motor variant has a charging capacity of up to 153 kW. That means you can charge your battery from 10 to 80 per cent in a little over 26.5 minutes. Through the car's center display and app, you can set the amperage, maximum charging level and when you want to start charging.

To support the best possible driving experience, Volvo tuned the chassis of the EX30 to make the most of the car's compact dimensions. Its low center of gravity, as well as its relatively low and evenly distributed weight are complemented by ease of driving and nimbleness in the city and beyond.

A smaller carbon footprint, yet a big safety impact

The EX30 is designed to have the lowest carbon footprint of any Volvo car to date and represents an important step forward for Volvo's sustainability ambitions. By tackling emissions across the entire production and lifecycle, as well as a considerate use of materials inside and out, Volvo managed to reduce its total carbon footprint over 124,274 miles (200,000 kms) of driving to below 30 tons*.

The EX30 is also designed to be as safe as you’d expect from a Volvo and aims to look after both you and others in hectic urban environments. For example, it includes as standard a special safety feature for bikes that helps to prevent so-called ‘dooring’ accidents, by alerting you when you are about to open your door in front of a cyclist, scooter, or runner.

Volvo's protective safety technology further illustrates how we’ve applied our high safety standards to our new small SUV. It contains state-of-the-art restraint technology, as well as top-notch structural design that fulfills our ambitious in-house safety requirements – designed to prepare our cars for various real-world scenarios.

The EX30 also aims to make your life more convenient, more relaxing, and more enjoyable inside the car through cutting-edge tech and considerate Scandinavian interior design. You can choose from four distinct interior rooms, each with their own expression, while there are smart storage options throughout the cabin.

Together with a contextual single-screen UX, with Google built-in and running the latest version of our infotainment system, these features all reflect the hallmarks of true Volvo design.

Speaking of cutting-edge tech: the Volvo EX30 is Volvo's car to include a new generation of our popular Park Pilot Assist feature. It can handle all types of parking spaces, including parallel, curved, perpendicular and diagonal fishbone-style, making parking in tight spaces a breeze.

The new Park Pilot Assist will identify any available parking spots around you. Then, once you’ve tapped the one you want in the new 3D user interface, the feature will operate the throttle and brake as well as the steering. While you supervise the parking process, the screen shows the distance to objects such as cars, walls, and bollards in metric or imperial figures.

As with any Volvo car, for the EX30 we’ve worked closely with tech partners such as Google, Apple, and Qualcomm to deliver the best possible user experience. We’ve also worked closely with ECARX through our jointly owned HaleyTek software joint venture to deliver the best possible infotainment platform for our customers.

A sense of calm

Of course, the EX30 will also come with a digital key functionality which is both convenient for you and makes it easy to share the car with others. Built on the advanced UWB and CCC industry standards, our technology will be compatible with a wide range of phone brands and models.

The car's dedicated app contains all relevant services related to the car, from charging to finding your car on a busy parking lot, locking it and heating it on a cold winter day. The EX30 is also prepared to receive software updates over the air that will make it better over time.

As if that wasn't enough, the Volvo EX30 also comes with a choice of five different ambient lighting themes. Each is inspired by a different Scandinavian landscape and subtly shifting in color, adding a sense of calm to the interior.

Whether you prefer the warm sunlight falling through the leaves of a Scandinavian forest, a sunset on the Swedish west coast, the world famous northern lights, the golden summer skies of Swedish midsummer or the bright mood of an urban sunset, your EX30 will be filled with the colors of your choice. For extra immersion, you can pair each lighting theme with an ambient soundscape.

Zooming across the country in style

. Starting next year, our EX30 will also become available as a Cross Country variant. Order books for this special version of the small electric SUV will open in 2024, with production expected to start later that year.

The Volvo EX30 Cross Country will come with a range of bespoke features, such as more ground clearance, 19-inch black wheels and the option of 18-inch wheels with bespoke tires.

When you take your EX30 Cross Country off the beaten path, it will be recognizable by its skidplates on the front, rear and side, special black panels on the front bumper and trunklid, and stylish Cross Country branding – the small, hood-mounted Swedish flag is the cherry on top.

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